BE RELEVANT
BE RELEVANT
being relevant
A lot of brands get buried under layers of noise and navel gazing, but the real story about your brand is rooted in the experience people actually have with you. Most often, brand strategy sits in a PDF somewhere absent from being fully operationalized across the enterprise. Do those who earn the company's reputation know the promise you aim to deliver at every touch point? If what’s true isn’t leading to growth, maybe it’s time to assess. Strip it back to the brass and bones, and start delivering the kind of experience your customers want.
Situations when we are accretive to the business.
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“We don’t have a clear story that explains who we are and why we matter.”
“Our team is drowning in the day-to-day grind, and no one is thinking strategically.”
“We know our business has potential, but we can’t articulate it in a way that excites customers.”
Said straight…
Cut through the noise, strip away the fluff, and get to the brass tacks of your story. Articulate your promise with honesty, empathy, and swagger—so customers instantly get it, and your team rallies behind it.
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“Our brand feels dated, safe, or invisible compared to competitors.”
“We’re struggling with how the market perceives us—it’s not aligned with who we really are.”
“Negative impressions are holding us back, and we don’t know how to reset our reputation.”
Said straight…
Reframe how the world sees you—elevating perception with premium brand craft. From design to messaging, you deserve a brand that’s genuine, daring, and unforgettable—one that makes prospects look twice and take you serious
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“Our logo, messaging, and design don’t connect or feel cohesive.”
“We don’t know how to bring our strategy to life across our website, sales decks, and customer touchpoints.”
“Our internal team is great at execution, but we’re stuck repeating the same tactics without fresh ideas.”
Said straight…
Build the bones of your brand—identity systems, visuals, voice, and digital presence—that actually work together. Then, inject the creative firepower your team craves, helping them break free from safe and stale tactics.
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“We sound just like everyone else—we need to stand out.”
“We’ve outgrown the brand we started with, but we don’t know how to evolve it.”
“We’re ready to scale, but our brand isn’t keeping up with the ambition of our business.”
Said straight…
Position to lead, not follow. By being raw, unfiltered, and honest about what makes you different, your renewed brand will set you apart—and keep you ahead as you grow. Build for today; build for what’s next.
EXCLUSIVE OFFERINGS
a suite of brand-building services designed for ambitious businesses seeking direct, honest results—not generic fixes or tedious process. THESE offerings cut through industry noise to deliver strategic clarity and creative impact at every stage of branding.
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Brand Audit
“The Truth Report”
Cut straight to what’s working and what’s holding you back. You receive a comprehensive audit that provides a deep dive into the gaps in your brand story, customer perception, and design. No sugarcoating—just a clear, prioritized roadmap with hard truths and bold recommendations to get your brand unstuck and moving.
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Brand Identity & Conception
“From Mediocre to Something People Want”
Launching something new? Brands are built from the ground up—positioning, naming, identity, and voice that actually stick. Raw insights and hands-on workshops guide the creation of logos, color systems, and taglines with impact. Not generic. Not trite. Built for attention, recognition, and growth.
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Brand Refresh / Rebrand
“Resurrections & Reinventions”
If a brand feels tired, invisible, or out of sync with its current identity, it can be brought back to life through realigned strategy, sharpened messaging, and rebuilt visuals that command attention again. Fresh energy and clear direction combine to create a brand reborn—one that matters now and in the future.
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Go-To-Market Strategy & Campaign
“Ideas That Hunt”
Go-to-market strategies and campaign concepts are created to move fast and hit hard. The approach uncovers insights, problems, and opportunities others miss—arming brands with bold creative that’s ready to deploy across every channel. Momentum starts here.
SELECT PROJECTS
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Marmot
Marmot’s legacy was reintroduced to a new generation through a scrappy, colorful social campaign that put product and personality front and center.
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TRANE COMMERCIAL
A unifying brand idea—Both/And—was defined and extended into a full verbal and visual system, positioning Trane as the go‑to partner for profitability and sustainability.
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NUTRISOURCE
Nutrisource was repositioned with a modern brand strategy and vibrant treat packaging that turned “practical and dull” into fresh, fun, and shelf‑worthy.
Brass & Bones. Strategy with teeth. Branding without the bullshit. We get to the core fast, deliver premium craft, and leave forgettable ideas in the dust. For businesses ready to think bigger, move faster, and break rules—we’re the ones you call.
DIAL US UP
+1 612 723 8042
Pick up the phone and let’s skip the formalities—seriously, dial us up and have a real conversation. No scripts, no corporate buzzwords, just straight talk from a crew that actually listens (like, really listens—not pretending to take notes while doodling cats). You’ve got a story worth telling, and we’re here for every unfiltered, unsanitized detail—because building something brilliant starts with honesty, maybe a little sarcasm, and a lot of curiosity. Give us a ring; worst-case scenario, you get free advice and a solid laugh. Best case? Your brand gets the jolt it’s been waiting for.
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!